Unicorns Are Awesome Font: A Branding Review
I still remember the exact moment I realized my branding was working against me. I had just finished designing a new line of packaging for a client’s artisanal soap business. The products were incredible—hand-poured, organic, and beautifully scented—but the labels looked stiff. They felt corporate, cold, and disconnected from the warmth of the handmade process. We needed something that communicated joy, creativity, and a touch of whimsy without sacrificing professionalism. That is when we discovered Unicorns Are Awesome.
This isn’t just another decorative typeface; it is a strategic design asset. As a creative consultant, I often tell small business owners that typography is the voice of their brand before a customer ever reads a word. Unicorns Are Awesome, available through Script Amp, offers a unique handwritten aesthetic that bridges the gap between playful charm and polished design. It is a font that demands attention while remaining approachable, making it an excellent choice for entrepreneurs looking to refresh their visual identity.
Why Personality Matters in Modern Typography
In the crowded marketplace of online shops and local boutiques, standing out is no longer optional. Your brand identity needs to be instantly recognizable. When I first loaded Unicorns Are Awesome into my design software, the immediate impression was one of relaxed confidence. The strokes are fluid and organic, mimicking the natural movement of a marker or brush pen. This gives it an authentic, human touch that rigid digital fonts simply cannot replicate.
For businesses in the lifestyle, beauty, or craft sectors, this authenticity is crucial. A skincare brand using this font on its label suggests that the product inside is crafted with care, not mass-produced in a factory. A bakery using it on a menu implies freshness and homemade quality. The mood of the typeface is upbeat and quirky, yet it maintains enough structure to remain legible. It avoids the common pitfall of many handwritten fonts, which can often look messy or amateurish if not carefully selected.
Practical Applications for Small Business Owners
The versatility of Unicorns Are Awesome shines when you apply it to real-world materials. During our rebranding project, we tested the font across several key touchpoints. Here is how it performed in practical scenarios:
- Packaging Design: We used the font for the primary product names on soap wrappers and candle jars. At a medium size, the letters held their shape beautifully, creating a focal point that drew the eye immediately.
- Social Media Graphics: For Instagram stories and posts, the font added a layer of personality to promotional quotes and sale announcements. It worked particularly well when paired with bright, pastel backgrounds, enhancing the visual appeal of digital ads.
- Thank-You Cards: Including a handwritten note in every package is a standard practice for building customer loyalty. Using Unicorns Are Awesome for the header of these cards made them feel personal and special, reinforcing the brand’s commitment to customer experience.
- Website Banners: On the client’s online shop, we used the font for hero headers. It broke up the monotony of standard web typography, making the landing page feel more inviting and less like a generic template.
However, it is important to understand where this font works best. It is primarily a display font. This means it excels in headlines, logos, short phrases, and decorative accents. It is not designed for long paragraphs of body text. Using it for dense information would reduce readability and strain the reader’s eyes. Instead, treat it as the spotlight performer, letting other fonts handle the supporting roles.
Creating Visual Consistency with Font Pairing
A common mistake I see among DIY designers is pairing two complex fonts together. If your headline is quirky and handwritten, your body text should be clean and simple. This creates balance and ensures that your message is clear. With Unicorns Are Awesome, I recommend pairing it with a modern sans serif font. The geometric simplicity of a sans serif provides a stable foundation that allows the playful curves of the script to shine without overwhelming the design.
For a more elegant or editorial look, you might pair it with a classic serif font. This combination works well for boutique tags or high-end product labels where you want to convey both sophistication and creativity. The contrast between the structured serif and the free-flowing handwritten style creates a dynamic visual hierarchy that guides the customer’s eye naturally through the content.
When designing for mobile screens, keep in mind that readability is paramount. While Unicorns Are Awesome is legible, ensure that the font size is large enough to be read quickly on smaller devices. Test your designs on actual phones before finalizing your social media graphics or website banners. What looks clear on a desktop monitor might appear cramped on a smartphone screen.
Licensing and Technical Considerations
Before integrating any new typeface into your commercial projects, it is essential to review the licensing terms. Unicorns Are Awesome is a premium font, which means it comes with specific usage rights. Always check whether the license covers physical products, such as packaging and merchandise, as well as digital uses like web design and online advertisements. Some licenses require additional fees for high-volume commercial use, so clarity here prevents legal issues down the road.
Additionally, explore the technical features included in the font file. Many modern script fonts from Script Amp include alternates, ligatures, and multilingual support. Alternates allow you to swap out specific letters for variations, giving you more control over the flow and spacing of your text. Ligatures connect certain letter combinations smoothly, enhancing the natural handwritten feel. Taking the time to learn these features can significantly elevate the quality of your logo design and marketing materials.
Ultimately, choosing the right font is about more than aesthetics; it is about communication. Unicorns Are Awesome offers a distinct voice that can help your brand feel more human, approachable, and memorable. Whether you are updating your café menu, redesigning your product labels, or creating a new set of business cards, this typeface provides the creative spark needed to make a lasting impression. By combining it with clean supporting typography and adhering to best practices for readability and licensing, you can build a brand identity that resonates with your audience and stands the test of time.
